Think like a founder

The Business of Language

An entrepreneur's perspective on building a sustainable language school — positioning, marketing, growth, and the mindset shifts that separate hobbyists from owners.

3 modules · 7 lessons

Founder Mindset

Stop thinking like a teacher, start thinking like an owner.

Owner vs. teacher
Where to spend your time and where to delegate.
7 min
Money mindset for educators
Charging what you're worth without guilt.
9 min

Marketing & Positioning

Attract the right students, not just any students.

Finding your niche
Why 'general English' is a losing game.
8 min
Building a referral engine
The cheapest, best students come from word of mouth.
10 min
Social media without burnout
A simple, sustainable content rhythm.
9 min

Growth & Scale

From solo teacher to real business.

Your first hire
When and who to hire first.
8 min
Systems that scale
Documenting what's in your head.
11 min